TY  - BOOK
AU  - Capon,Noel
AU  - Hulbert,James M.
TI  - Marketing management in the 21st century
SN  - 013915695X (pbk.)
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Marketing and the firm--Fundamentals for strategic marketing--The tasks of marketing
UR  - http://www.prenhall.com
ER  -