Capon, Noel. <br/><br/>
Marketing management in the 21st century / 
 Marketing management in the twenty-first century. 
by Noel Capon, James Mac Hulbert. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2001. 
 - xvii, 637 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing and the firm--Fundamentals for strategic marketing--The tasks of marketing. 
<br/><br/><label>ISBN: </label>013915695X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.