Aaker, David A. <br/><br/>
Strategic market management / 
by David A. Aaker. 
 - 6th ed. 
 - New York, N.Y. :  Wiley,  2001. 
 - xiii, 338 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471415723 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.