Winer, Russell S. <br/><br/>
Marketing management / 
by Russell S. Winer. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2000. 
 - xxiv, 551 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Customer focus and marketing management--The development of a marketing strategy--Marketing mix decision-making--Special topics in marketing management. 
<br/><br/><label>ISBN: </label>0321014219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.