Marketing strategy :  a decision-focused approach / 
by Orville C. Walker Jr. ... [et al.]. 
 - 4th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2003. 
 - xviii, 365 p. :  ill. (some col.) ;  26 cm. +  1 computer optical laser disk. 
<br/><br/> Rev. ed. of: Marketing strategy / by Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 3rd ed. c1999.  Includes 1 CD-ROM to accompany "Marketing strategy : a decision-focused approach / by Orville C. Walker Jr. ... [et al.]". 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/>Opportunity analysis--Formulating marketing strategies--Implementation and control. 
<br/><br/><label>ISBN: </label>0072466707 (alk. paper) 0072466715 (CD) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.