Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
by Wayne D. Hoyer, Deborah J. MacInnis. 
 - Boston, Mass. :  Houghton Mifflin,  1997. 
 - xxviii, 675 p. :  ill. (some col.), col. map ;  27 cm. 
<br/><br/>Includes bibliographical references : (p. 555-648) and indexes. 
<br/><br/>The psychological core--The process of making decisions--The consumer's culture. 
<br/><br/><label>ISBN: </label>0395665922 (student book) 0395843855 (examination copy) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.