TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla marketing attack: new strategies, tactics, and weapons for winning big profits for your small business 
SN  - 0395502209 (pbk.)
PY  - 1989///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Marketing
KW  - Small business
KW  - Management
KW  - Advertising
N1  - Includes bibliographical references : (p. [183]-187 and index; One hundred weapons for the attack--The personality of the successful guerrilla--The seven-word winning credo--From an art to a science--Why launch an attack?--Basic training for guerrillas--A dozen tactics to consider--Gaining effective media support--Direct marketing, guerrilla style--The most important person--Thirty-three marketing myths--Maintaining the attack--and the profits information arsenal for guerrillas
ER  -