Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business /
by Jay Conrad Levinson.
- Boston, Mass. : Houghton Mifflin, 1989.
- viii, 194 p. ; 23 cm.
Includes bibliographical references : (p. [183]-187 and index.
One hundred weapons for the attack--The personality of the successful guerrilla--The seven-word winning credo--From an art to a science--Why launch an attack?--Basic training for guerrillas--A dozen tactics to consider--Gaining effective media support--Direct marketing, guerrilla style--The most important person--Thirty-three marketing myths--Maintaining the attack--and the profits information arsenal for guerrillas.
0395502209 (pbk.)
Marketing. Small business--Management. Advertising.