TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla creativity: make your message irresistible with the power of memes 
SN  - 0618104682
PY  - 2001///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Marketing
KW  - Creative ability
N1  - "A Mariner original"; Includes bibliographical references : (p.[192]) and index; The purpose of creativity--What to be creative about--The new key to creativity
ER  -