Levinson, Jay Conrad. <br/><br/>
Guerrilla creativity :  make your message irresistible with the power of memes / 
by Jay Conrad Levinson. 
 - Boston, Mass. :  Houghton Mifflin,  2001. 
 - x, 205 p. ;  23 cm. 
<br/><br/> "A Mariner original". 
<br/><br/>Includes bibliographical references : (p.[192]) and index. 
<br/><br/>The purpose of creativity--What to be creative about--The new key to creativity. 
<br/><br/><label>ISBN: </label>0618104682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Creative ability.