TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,Edmund Jerome
TI  - Essentials of marketing: a global managerial approach 
SN  - 0072894822
PY  - 2000///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes indexes; Marketing's role in the global economy--Marketing's role within the firm or nonprofit organization--Focusing marketing strategy with segmentation and positioning
UR  - http://www.mhhe.com
ER  -