Perreault, William D. <br/><br/>
Essentials of marketing :  a global managerial approach / 
by William D. Perreault, Jr., E. Jerome McCarthy. 
 - 8th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  2000. 
 - xxvii, 592, various pagination :  [1] folded list table : ill. (some col.) ;  28 cm. +  1 computer laser optical disc (4 3/4 in.). 
 - The Irwin/McGraw-Hill Series in Marketing. .
<br/><br/> Includes indexes. 
<br/><br/>Marketing's role in the global economy--Marketing's role within the firm or nonprofit organization--Focusing marketing strategy with segmentation and positioning. 
<br/><br/><label>ISBN: </label>0072894822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.