Boone, Louis E. <br/><br/>
Contemporary marketing :  wired : study guide / 
by Louis E. Boone, David L. Kurtz. 
 - 9th ed. 
 - Fort Worth, Texas :  Dryden Press,  1998. 
 - 686 p. ;  28 cm. +  1 computer laser optical disc (4 3/4 in.). 
 - The Dryden Press Series in Marketing. .
<br/><br/>The contemporary marketing environment--Marketing planning, information and segmentation--Buyer behavior and relationship marketing. 
<br/><br/><label>ISBN: </label>0030190320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.