TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation: a step-by-step approach to creating profitable market segments 
SN  - 0333637232
PY  - 1995///
CY  - Basingstoke
PB  - Macmillan Business
KW  - Market segmentation
KW  - Great Britain
N1  - Includes index; The segmentation process--Segmentation and organisations
ER  -