TY  - BOOK
AU  - Usunier,Jean-Claude
TI  - Marketing across cultures
SN  - 0130106682
PY  - 2000///
CY  - Essex, England, New York, N.Y.
PB  - Financial Times/Prentice Hall
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes bibliographical references and indexes; The cultural variable in international marketing--The integration of local consumption in a global marketing environment
UR  - http://vig.pearsoned.co.uk/
ER  -