Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
by Jean-Claude Usunier. 
 - 3rd ed. 
 - Essex, England ;  New York, N.Y. :  Financial Times/Prentice Hall,  2000. 
 - xv, 627 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>The cultural variable in international marketing--The integration of local consumption in a global marketing environment 
<br/><br/><label>ISBN: </label>0130106682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects.<br/>International business enterprises--Social aspects.<br/>Intercultural communication.