TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0072557982
PY  - 1992///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Business
KW  - Press clippings
KW  - Marketing
N1  - Marketing's role in the global economy and in the firm--Finding target market opportunities--Evaluating opportunities in the changing marketing environment
UR  - http://www.mhhe.com
ER  -