Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
by William D. Perreault, E. Jerome McCarthy. 
 - 2002-2003 ed. 
 - Homewood, Ill. :  Irwin,  1992. 
 - viii, 232 p. :  ill. ;  26 cm. 
<br/><br/>Marketing's role in the global economy and in the firm--Finding target market opportunities--Evaluating opportunities in the changing marketing environment. 
<br/><br/><label>ISBN: </label>0072557982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Press clippings.<br/>Marketing.