TY  - BOOK
AU  - Roberts,Mary Lou
TI  - Internet marketing: integrating online and offline strategies 
SN  - 0072827033 (alk. paper)
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Internet marketing
N1  - Includes bibliographical references and index; Marketing on the Internet : new medium, new channel, or new creation?--The internet value chain--Business models and strategies : the B2C space
UR  - http://www.loc.gov/catdir/toc/mh031/2002141443.html
UR  - http://www.loc.gov/catdir/description/mh031/2002141443.html
ER  -