Kotler, Philip. <br/><br/>
Principles of marketing / 
by Philip Kotler, Gary Armstrong. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2001. 
 - xxxi, 785, various pagination :  col. ill. ;  28 cm. 
<br/><br/> International edition. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Understanding marketing and the marketing process--Developing marketing opportunities and strategies--Developing the marketing mix. 
<br/><br/><label>ISBN: </label>0130283290 (softcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.