Kotler, Philip. <br/><br/>
Principles of marketing / 
by Philip Kotler, Gary Armstrong. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2001. 
 - xxxi, 785, [53] p. :  col. ill. ;  29 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Understanding marketing and the marketing process--Developing marketing opportunities and strategies--Developing the marketing mix. 
<br/><br/><label>ISBN: </label>0130263125 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.