McKenzie-Mohr, Doug.

Fostering sustainable behavior : an introduction to community-based social marketing / by Doug McKenzie Mohr and William Smith. - Gabriola Island, B.C . : New Society Publishers, 1999. - xiii, 160 p. : ill. ; 23 cm.

Includes bibliographical references : (p. 140-149).

Fostering sustainable behavior--Uncovering barriers and benefits--Commitment : from good intentions to action.

0865714061


Environmental responsibility--Citizen participation.
Environmental responsibility--Citizen participation.--United States