Fostering sustainable behavior : an introduction to community-based social marketing /
by Doug McKenzie Mohr and William Smith.
- Gabriola Island, B.C . : New Society Publishers, 1999.
- xiii, 160 p. : ill. ; 23 cm.
Includes bibliographical references : (p. 140-149).
Fostering sustainable behavior--Uncovering barriers and benefits--Commitment : from good intentions to action.
0865714061
Environmental responsibility--Citizen participation. Environmental responsibility--Citizen participation.--United States