TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy: the science of shopping 
SN  - 0684849135
PY  - 1999///
CY  - New York, N.Y.
PB  - Simon & Schuster
KW  - Consumer behavior
KW  - Marketing research
KW  - Shopping
N1  - Includes index; Instead of Samoa, stores : the science of shopping--Walk like an Egyptian : the mechanics of shopping
UR  - http://www.loc.gov/catdir/bios/simon051/99012125.html
UR  - http://www.loc.gov/catdir/description/simon032/99012125.html
ER  -