Designing and delivering superior customer value : concepts, cases, and applications /
by Art Weinstein, William C. Johnson.
- Boca Raton, Fla. : St. Lucie Press, 1999.
- xii, 388 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Customer value concepts--Customer value cases--Customer value applications--Customer value abstracts--Customer value assessment tool (CVAT).