Weinstein, Art.

Designing and delivering superior customer value : concepts, cases, and applications / by Art Weinstein, William C. Johnson. - Boca Raton, Fla. : St. Lucie Press, 1999. - xii, 388 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Customer value concepts--Customer value cases--Customer value applications--Customer value abstracts--Customer value assessment tool (CVAT).

1574442406


Customer services--Management.
Consumer satisfaction.