TY - BOOK AU - Gladwell,Malcolm TI - The tipping point: how little things can make a big difference SN - 0316346624 PY - 2000/// CY - Boston, Mass. PB - Little, Brown KW - Social psychology KW - Contagion (Social psychology) KW - Causation KW - Context effects (Psychology) N1 - Includes bibliographical references and index; The three rules of epidemics--The law of the few : connectors, mavens, and salesmen--The stickiness factor : Sesame street, Blue's clues, and the educational virus ER -