Gladwell, Malcolm. <br/><br/>
The tipping point :  how little things can make a big difference / 
by Malcolm Gladwell. 
 - Boston, Mass. :  Little, Brown,  2000. 
 - xii, 301 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The three rules of epidemics--The law of the few : connectors, mavens, and salesmen--The stickiness factor : Sesame street, Blue's clues, and the educational virus. 
<br/><br/><label>ISBN: </label>0316346624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology.<br/>Contagion (Social psychology).<br/>Causation.<br/>Context effects (Psychology).