TY  - BOOK
AU  - Day,George S.
TI  - Market driven strategy: processes for creating value 
SN  - 0029072115
PY  - 1990///
CY  - New York, N.Y.
PB  - Free Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references (p. 377-394) and index; Strategic choices in competitive markets--Processes for developing market-driven strategies
ER  -