Day, George S. <br/><br/>
Market driven strategy :  processes for creating value / 
by George S. Day. 
 - New York, N.Y. :  Free Press ;  1990. 
 - ix, 405 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 377-394) and index. 
<br/><br/>Strategic choices in competitive markets--Processes for developing market-driven strategies. 
<br/><br/><label>ISBN: </label>0029072115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.