TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing: wired 
SN  - 0030185971
PY  - 1998///
CY  - Fort Worth, Tex.
PB  - The Dryden Press
KW  - Marketing
N1  - Includes index; The contemporary marketing environment--Marketing planning, information, and segmentation--Buyer behavior and relationship marketing
ER  -