Boone, Louis E. <br/><br/>
Contemporary marketing :  wired / 
by Louis E. Boone, David L. Kurtz. 
 - 9th ed. 
 - Fort Worth, Tex. :  The Dryden Press,  c1998. 
 - xxxiii, 742, I-32 p. :  ill. 
 - The Dryden Press Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/>The contemporary marketing environment--Marketing planning, information, and segmentation--Buyer behavior and relationship marketing. 
<br/><br/><label>ISBN: </label>0030185971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.