Boone, Louis E. <br/><br/>
Contemporary marketing / 
by Louis E. Boone, David L. Kurtz. 
 - 10th ed. 
 - Fort Worth, Tex. :  Harcourt College Publishers,  2001. 
 - xxxiii, 619 p., I-18 :  ill. 
 - The Dryden Press Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/>The contemporary marketing envirnoment--Managing technology to achieve marketing success. 
<br/><br/><label>ISBN: </label>0030314038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.