TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 0471592889
PY  - 1998///
CY  - New York
PB  - J. Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references and indexes; Globalization--Global marketing environment--Financial environment
ER  -