Kotabe, Masaaki. <br/><br/>
Global marketing management / 
by Masaaki Kotabe, Kristiaan Helsen. 
 - New York :  J. Wiley,  1998. 
 - xxii, 711 p. :  ill., maps ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Globalization--Global marketing environment--Financial environment. 
<br/><br/><label>ISBN: </label>0471592889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.