Peter, J. Paul. Marketing management : knowledge and skills / by J. Paul Peter, James H. Donnelley. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998. - xvi, 944 p. : ill. - Irwin/McGraw-Hill Series in Marketing. . Includes bibliographical references and index. ISBN: 0256226334 Subjects--Topical Terms: Marketing--Management.