TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Blackwell,Kristina S.
AU  - Talarzyk,W.Wayne
TI  - Contemporary cases in consumer behavior
SN  - 0030970385
PY  - 1993///
CY  - Fort Worth, Tex.
PB  - Harcourt Brace College Publishers
KW  - Consumer behavior
KW  - Case studies
KW  - Marketing research
N1  - Includes bibliographical references; Consumer influences on the organization--Environmental influences on consumer behavior
ER  -