TY  - BOOK
AU  - Cespedes,Frank V.
TI  - Managing marketing linkages: text, cases, and readings 
SN  - 013234923X
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Case studies
KW  - Business planning
N1  - Business-to-business markets--Consumer goods markets--Service markets
ER  -