Cespedes, Frank V. <br/><br/>
Managing marketing linkages :  text, cases, and readings / 
Frank V. Cespedes. 
 - Upper Saddle River, N.J. :  Prentice Hall,  1996. 
 - x, 403 p. :  ill. ;  23 cm. 
<br/><br/>Business-to-business markets--Consumer goods markets--Service markets. 
<br/><br/><label>ISBN: </label>013234923X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.<br/>Business planning.