TY  - BOOK
AU  - Zeff,Robbin Lee
AU  - Aronson,Brad
TI  - Advertising on the Internet
SN  - 0471344044
PY  - 1999///
CY  - New York, N.Y.
PB  - Wiley
KW  - Internet advertising
KW  - Directories
KW  - Computer network resources
KW  - Rates
N1  - Includes index; "Wiley Computer Publishing."; The internet advertising landscape--Online ad models--Internet direct marketing
ER  -