TY  - BOOK
AU  - Testerman,Joshua O.
TI  - Web advertising and marketing
SN  - 0761513280
PY  - 1998///
CY  - Rocklin, Calif.
PB  - Prima Pub.
KW  - Internet advertising
KW  - Internet marketing
KW  - World Wide Web
KW  - Internet
N1  - Includes index; Paving the information superhighway--The five W's of Web marketing--Myths and facts
ER  -