TY  - BOOK
AU  - Moore,Geoffrey A.
TI  - Crossing the chasm: marketing and selling technology products to mainstream customers 
SN  - 0887307175
PY  - 1991///
CY  - New York, N.Y.
PB  - HarperBusiness
KW  - Selling
KW  - Technology
KW  - High technology industries
KW  - Marketing
N1  - Includes index; Discovering the chasm--Crossing the chasm
ER  -