Moore, Geoffrey A. <br/><br/>
Crossing the chasm :  marketing and selling technology products to mainstream customers / 
by Geoffrey A. Moore ; with a foreword by Regis McKenna. 
 - New York, N.Y. :  HarperBusiness,  1991. 
 - xvii, 223 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/>Discovering the chasm--Crossing the chasm. 
<br/><br/><label>ISBN: </label>0887307175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Technology.<br/>High technology industries.<br/>Marketing.