TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
AU  - O'Connor,Thomas
TI  - Study guide to accompany contemporary marketing
SN  - 0030314046
PY  - 2002///
CY  - Fort Worth, Tex.
PB  - Harcourt College Publishers
KW  - Marketing
N1  - The contemporary marketing envirnoment--Managing technology to achieve marketing success
ER  -