Boone, Louis E. <br/><br/>
Contemporary marketing :  instructor's resource manual / by Louis E. Boone, David L. Kurtz ; prepared by Gemmy Allen. 

 - 10th ed. 
 - Fort Worth, Tex. :  Harcourt College Publishers,  2001. 
 - xxxvi, 364 p. 
<br/><br/> Includes CD" 
<br/><br/>The contemporary marketing environment--Managing technology to achieve marketing success. 
<br/><br/><label>ISBN: </label>0030314062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.