TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030351723
PY  - 2002///
CY  - Australia
PB  - Thomson Learning
KW  - Marketing
N1  - Includes index; Includes diskette "EXAMaster' 99, Contemporary marketing : computerized test bank / by Louis E. Boone, David L. Kurtz"; Includes CD "EXAMaster' 99, Contemporary marketing : computerized test bank / by Louis E. Boone, David L. Kurtz"; The contemporary marketing envirnoment--Managing technology to achieve marketing success
ER  -