TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising
SN  - 0324006616
PY  - 2000///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Advertising
KW  - Advertising media planning
N1  - Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses" : p. 649-654; Includes CD "Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0015144); Includes bibliographical references and indexes
ER  -