O'Guinn, Thomas C. <br/><br/>
Advertising / 
by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  2000. 
 - xxxvii, 694 p. :  ill. 
<br/><br/> Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses" : p. 649-654.  Includes CD "Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0015144). 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324006616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.