TY  - BOOK
AU  - Anderson,Carol H.
AU  - Vincze,Julian W.
TI  - Strategic marketing management : meeting the global marketing challenge / by Carol H. Anderson, Julian Vincze
SN  - 039587050X
PY  - 2000///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Marketing--Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Contents : Achieving competitive advantage--Implementing marketing-mix strategies
ER  -