Barseghyan, Hripsime.
Huntsman - Armenia corporation : marketing plan /
by Hripsime Barseghyan.
- Yerevan, Armenia : American University of Armenia, 1998.
- 49 p. : ill.
Typescript.
Thesis (M.B.A.)--American University of Armenia.
Situation analysis--Objectives and strategy--Swot analysis--Market segmentation, targeting and positioning--Promotion.
Corporations.
Marketing--Planning.