Barseghyan, Hripsime.

Huntsman - Armenia corporation : marketing plan / by Hripsime Barseghyan. - Yerevan, Armenia : American University of Armenia, 1998. - 49 p. : ill.

Typescript.

Thesis (M.B.A.)--American University of Armenia.

Situation analysis--Objectives and strategy--Swot analysis--Market segmentation, targeting and positioning--Promotion.


Corporations.
Marketing--Planning.