Strategic marketing plan for exporting Armenian fresh fruits to the United Arab Emirates (UAE) / by Sona Petrosyan ... [et al.]. - Yerevan, Armenia : American University of Armenia, 1997. - ix, 101 p.

Typescript.

Thesis (M.B.A.)--American University of Armenia.

Includes bibliographical references.

Research methodology--Objectives and goals--Market segmentation and targeting.


International commerce.
Fruit trade.
Marketing--Planning.