TY  - BOOK
AU  - Berkman,Harold W.
AU  - Gilson,Christopher
TI  - Consumer behavior: concepts and strategies 
SN  - 0534009573
PY  - 1981///
CY  - Boston, Mass.
PB  - Kent Publishing Company
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references and index; Contents : An overview of consumer behavior--Environmental influences--Individual influences--Decision making
ER  -